Houses of the Holy ETFs

by Don Dion

The first few months of 2009 were marked with a collection of curious religion-oriented ETF pitches. Earlier this April, for instance, FaithShares Advisors filed with the SEC for funds streamlined to suit the lifestyles of specific Christian denominations. FaithShares anticipates featuring such ETFs as the Baptist Values Fund, the Catholic Values Fund, the Lutheran Values Fund or even the Methodist Values Fund in their revolutionary new breed of ETF. The general trend of these financial enigmas is somewhat reminiscent of the "socially responsible ETFs," such as iShares KLD Select Social Index, or even possibly environmentally aware ETFs, such as PowerShares WilderHill Clean Energy and PowerShares Global Wind Energy. However, the names of these funds can be considered somewhat misleading. Most of the shares within these religious ETFs do not tie directly into their associated denominations. Instead, the ETFs gain their "religious" background through the underlying principle...

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