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Diamond Debut Could Be Good News for Qualcomm

By Tero Kuittinen

 About this article:
 HTC is currently in the process of becoming a notable smartphone brand -- and the announcement of the new Diamond range this week is a major coup. HTC's formidable product momentum could be yet another edge for Qualcomm over Texas Instruments this calendar year. It certainly poses an additional challenge for Motorola and Sony Ericsson as they try to reverse their high-end erosion. Over the past six months, Korean phone brands Samsung and LG have showed strong leadership in bringing advanced display technology to high-end phones. As a result, their combined market share has been on the uptick. Notably, Samsung and LG did not show a typical seasonal dip in phone volumes from the 2007 fourth quarter to the first quarter of 2008, even as volumes of Sony Ericsson and Motorola tumbled by more than 20%. Niche Player HTC is smaller than Samsung or LG, and...

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