Consumer Trading Up or Trading Down?
By Jim Cramer
About this article:
Why do people struggle so much with this market? Pretty simple, take a look at two things that happened just today:
a fantastic piece in the New York Times by the always helpful Stuart Elliott headlined "Basic Brands on a Tear"; and
the report that just came out about Family Dollar that shows earnings to be much better than expected and includes an earnings boost.
Now, neither may matter near term. Family Dollar has had earnings boosts, and the stock's gone down. The brand article isn't a stock article at all, just a series of observations. But, these are two very contrary pieces of data.
If you ever have shopped at a Family Dollar, then you know that it is one big knock-off brand house. All of the great brands are knocked off by house products and are packaged to look like premium brands but fool no one....
Or, call us at 1-866-321-TSCM (8726) Monday-Friday, 8 a.m.-6 p.m. ET.
Outside the U.S. and in Canada, call 1-212-321-5200.
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