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Soft Goods Are Hit Hard

By Jim Cramer

About this article:
Here we go with the slaughter of the soft-goods consumer stocks, the killing of the smoke-eat-drink-wash stocks that we get over and over again as people imagine a quick recovery and don't recognize that a recession, short or long, gives us better compares. We have to hear about the strong dollar and how it hurt them, and then we take them down because they have been so-called leaders and are so-called immune, even though you can hardly call them leaders and I don't know a soul who thinks they are immune. The simple fact is that defensive is not going to go out of style, although the stocks ebb and flow with the futures and with those knuckleheaded enough to believe that all is going to accelerate with the economy. A combination, though, of low petroleum prices, lower raw costs and a consumer who has to buy necessities...

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