
Yahoo!, R.I.P.

By Kevin Kelleher
About this article:
So much for co-optation.
After attempting to share search-ad revenue with Yahoo!, Google has thrown its partner cum adversary under the bus, saying Wednesday that it will walk away from a search revenue-sharing agreement.
It would simply cost too much in legal fees and make Google look like a monopoly. One thing Google learned from Microsoft is that it never pays to be be labeled a monopoly.
So it tells you something about the weird twists of fate in the Internet industry that Microsoft is surely smiling at this piece of news. The onetime software monopoly has not only helped label Google a monopoly, it also pried loose Yahoo! from the search giant's clutches.
This is the end of Yahoo! as a major player in the Internet industry. The company that helped create and then make profitable Web portals, that provided an online gateway for hundreds of millions of...

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