TheStreet.com RealMoney
The Dollar Is Crushing Global Firms

By Jim Cramer

About this article:
OK, currency is a real issue. Commodity costs are still an issue. Lots of our giant international companies are beholden to the dollar's unbelievable rally, something that has happened so quickly that companies are getting crushed by it. If you take the best of the best about handling currencies -- Procter & Gamble -- you can hear, on their call, how difficult this dollar is to navigate, as a huge amount of their costs and their sales are in local currencies, so the weak-currency countries are sourcing with weak currencies and then selling in weak currencies, which then translates into some miserable numbers and margins. If PG's having this problem then so is Colgate , although they had a monster quarter, as well as the other international consumer nondurable companies. Now, we know that lots of these companies have come down in value, but they are expensive...

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